Investing in SEO is Smart, but it has to be done right.
Optimizing you website for SEO is hard work. Beware of companies or freelancers who promise you first page Google ranking in less than a month, specially with a small budget. You might as well flush that small investment down the toilet. There are multiple key points to look for when hiring a good SEO company to optimize your website.
Monthly reporting should be included on every SEO campaign. This will allow you to successfully track progress. Before and after charts should be provided on a monthly basis in order to see what is working and what is not. There are many tools out there to facilitate this and no company should refuse to spend a few hours a month putting together a well organized report using them. Some of the best tools include: Google Analytics, Moz, Cognitive SEO and Majestic SEO.
Be realistic & have a reasonable budget
SEO has become a lucrative business. However, several crooked SEO service providers provide many promises but fail to keep them. You need to avoid a company that claims to have good relationships with popular search engines to guarantee top rankings. The right company is straightforward and realistic. It possesses the necessary experience required ant track record to ensure a successful SEO campaign. Do not be hyped by too good to be true promises because they usually are too good to be true. A professional company will give you realistic goals, usually good SEO work will start to reflect in reporting within three months. Which brings us to our next topic, reporting.
Use ethical SEO strategies
You need to be weary of companies that employ other alternative but negative methods. These types of methods do not meet Google’s SEO guidelines and will most likely cause your website to be penalized. If your website is penalized not only will you drop from Google rankings but all your invested money is now gone.
Monthly hours allocation
SEO work can be very demanding. However, good SEO companies take every initiative to create time for their clients by meeting with them at least once a month and have a weekly call scheduled. Your SEO company should be looking at your campaign on a weekly basis and optimizing any errors on your website. Some of these errors include: 404 not found pages, 502 internal server errors, no title tags, no description tag, duplicate content, keyword density and many others.
Spend the extra buck
Go for quality services. You will have to pay a fee for getting the services of a reliable SEO company. You have to get the most out of your money for the services you pay for. It is highly recommended to look for SEO company that has been around in the business long enough to have built many loyal and satisfied clients for their services. The quality of service you get can serve as an excellent foundation for building a more sustainable online business for you.
Lastly choose a professional company. A company that never misses phone calls and replies to your emails within minutes on regular business hours. An SEO company with good quality testimonials and a company that never outsources their work. This is very important in order for any SEO campaign to succeed there needs to be plenty of communication, specially when the campaign is fairly new.